- ISBN13: 9780793136643
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Using similes, metaphors, anecdotes, illustrations, and asking open-ended questions, then really listening to clients’ stories, histories and backgrounds can elicit valuable information. Highly persuasive individuals and many of the top financial professionals use this communication style intuitively, making deep human connections with their clients. From this deeper understanding, they are better able to serve clients’ financial needs–and sell more effectiv… More >>
Storyselling for Financial Advisors : How Top Producers Sell
#1 by Anonymous on April 24th, 2010
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This might be o.k. for a rookie advisor with no prior experience, maybe right out of college. I really got no value out of this book.
Rating: 1 / 5
#2 by Anne Miller on April 24th, 2010
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The best salespeople have always sold with stories, stories of success, of winning vs. terrible odds, stories designed to connect emotionally with a buyer. Indeed, the more abstract the sale, the greater the need for a story and Storyselling does a wonderful job of illustrating that point. Stories are like metaphors and analogies–which I feature in my new book, “METAPHORICALLY SELLING:How to use the magic of metaphors to sell, persuade, & explain anyting to anyone”–they have the power to grab, engage, and make a point instantly. They are truly “weapons of mass understanding.”
Rating: 4 / 5
#3 by Adrian Ciocoi on April 24th, 2010
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Good techniques that could be applied immediately by those involved in an financial-investments advisory capacity.
Rating: 4 / 5
#4 by A. Sheth on April 24th, 2010
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Let me give you the gist of this book….”Selling by telling a story works better!”.
Well, D’uh!! I knew that…that is why I got the book. The whole book keeps on going over and over how important selling with a story is and how good it is for your business. Yes, we know that….now show us some stories.
It has very few stories in the back…other than that, the author wants you to understand that you should sell by telling stories.
Did I say that enough times already??? Cause the book keeps on going trying to convince you without giving much stories.
Rating: 1 / 5
#5 by Anonymous on April 25th, 2010
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this book has nothing new. It is just a compilation of other books and studies. If you are currently a financial advisor the information in this book should already be known. If you are new to the business you should find a great benefit. As I read the book I kept thinking I had read it before word by word. I am certain I did not.
Rating: 2 / 5